I'd seen Dr. Bronner's soap and the label, heavily dense with text, and wondered: what the hell? After watching this documentary, I have an excellent answer. Turns out, perhaps unsurprisingly, that Dr. Bronner is a real character. I found him absolutely mesmerizing, though he is literally crazy (I'd hypothesize schizophrenia). But he has a way of speaking with his German accent that I just love.
We also meet and spend time with one of his sons, whose gentle kindness I see in myself. Ralph Bronner talks to and connects to people in such a genuine way that it warms my heart. He gives them soap, too, and tours the country talking about his dad.